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A corporate blog is published and used by an organization to reach its organizational goals。Corporate blog can build rapport with customers. To publish a corporate blog, you're giving your customers a channel to interact and get to know your brand and organization in a format that they're familiar and comfortable with. People give free feedback and suggestion about your products, your brand, your competitors. Position your business as a thought leader. One of the most effective marketing strategies is “Show, don't tell”. You can use your corporate blog to take advantage of this strategy by demonstrating your expertise and experience in your industry through commentary, guides, analysis.Indirectly Generate revenue Having high-quality content on your blog goes further to reinforce the value your organisation can provide and reduces the need to “hard sell”. For instance writing regular blog, high quality content then you’re likely to have visitors. Vistors who come back. Visitors who tell their friends. Visitors who also own blogs and write about your corporate blog. They will also have visitors. Suddenly you have a blog that behaves like viral marketing.

By providing companies with unvarnished feedback from customers, it can serve as an early-warning system for prodcut or service problems. It can also provide an easy and inexpensive way to deliver specialized information to narrow segments.

Dell's blog provides a good model reflects company's desired image and supports its strategy. By emphazing how the blog provides a direct connection between the company and its customers. Dell reinforces its core strategy of seeliing gear directly to buyers, without having to go threough middlemen. The blog has also been designed as part of a larger coordinated effort to rebuild the company's reputation, which has been damaged recently by service miscues.


Top 10 Corporate blogs

#10: The Otter Group
#9: English Cut
#8: SunBelt Software
#7: GM Fast Lane
#6: Adobe Software
#5: Ask.com
#4: Tom Peters
#3: Yahoo! Search
#2: O’Reilly Radar
#1: Google

Pros:
-Ease way of sharing information with employees
-Be more accessible
-Executives can easily receive employees'feedbackand question improve company performance.
-Save time and indirectly getting large volume of customers

Cons:
-Too easy for defamation and invasion of privacy
-Breach information security and loss of company confidentiality
-Loss of productivity
-Majority of older generation are not comfortable using the internet and related technologies
-Employees with low education level lack of the knowledge with developing technologies.