An example of an E-Commerce failure and its causes
Monday, June 16, 2008
Do you have ever browsed this website? http://www.shoe22.com/ . This fraudulent website is no longer doing business anymore. In previous, the shoe22.com is online retailer of doing shoes business. However, its dishonest in running business has received many complaints against shoe22.com with the comments “don’t trust it” or “good liars”!
In the case of shoe22.com, most of the complaints are about the company didn’t send the shoes or sent the wrong shoes to customers while the payment is made. They have ever tried to contact the company through e-mail, but most of the customers get no response. They are all heartbreak and disappointed because their hard earned money were rip off by the company!
The main factor that leads e-commerce to failure is fraud, most of the transaction dealt in e-commerce is required customers to make the payment first but what’s the guarantee can be issued to ensure the customers could have received the merchandise later? Normally is no! It is simply depend on credit of the organization. This is the factor cited people as a reason why they are discouraging from online shopping.
Furthermore, the customers’ service is very poor, shoe22.com responses the e-mails selectively and even avoid replying from those questions about the status of refund payment by giving them excuses. Apart from that, shoe22.com deliberately gives the inappropriate information of merchandise intends to mislead the buying decision of customers. For instance, many customers discover that the quality and design of shoes are unconformity with the provided picture.
In result, the rotten reputation made shoe22.com to be close down. No company will survive if it is known for no integrity in business. In the other hand, customers are advised not to buy the incredible cheapest price from unknown website because it is usually tend to be a scam!!
Notice: Do you have interest to find more complaint cases reporting in web-site?
Check on it http://www.ripoffreport.com/default.asp