A review on a post on e-tailing from My E-Commerce blog
Thursday, June 26, 2008
Have you shopped online? This is not a new thing for all for us. People just can stay at home and sit down, then surfing the internet for online shops. Just a few click and they will get their desired things. So what is this all about? It is e-tailing. E-tailing (less frequently: etailing) is the selling of retail goods on the Internet. Short for "electronic retailing,". E-tailing is synonymous with business-to-consumer (B2C) transaction.
Nowadays, Internet is getting crowd with all intense competitors. On web sites customers generally comes to research and see prices so that they can make decisions. Why e-tailing is so important in this business world today and what is the advantage for this online business.
There are 4 major advantages why people prefer on e-tailing:
1. Product
If you are the person who likes music or books, you no need to go down the street to buy for it. Nowadays, some website has provided this kind of products such as amazon, you can download your music and books in the internet.
2. Place
Finding a store for a real life maybe difficult and it takes some time to find it. But the e tailing store is more convenient and the setup process is not so costly instead of the store for real life is much more expensive.
For e tailing store, the website is published to World Wide Web while the real life store only for specific area only. That’s why people prefer go online shopping.
3. Price
It is obvious that the price of the products of the online shops is much cheaper than the real stores. For example Dell computer, the price they offered is cheaper than the price at the outside stores. This is because Dell is based on retailer to customer without the existence of wholesaler.
4. Promotion
Instead of promoting your product through the traditional way such as newspaper, television, magazines and etc, internet advertising also can be used in e tailing such as banner, link, ads and many more to advertise your products through internet.
In Malaysia, e-tailing has been gradually grown. For example, Public Bank has offered the E-mall where people can buy things they desired. You can go here: http://www.pbbemall.com/mall/home.jsp
Lelong.com is the biggest auction in Malaysia where you can buy your product just to bid a price. There is a variety products of things can bid. www.lelong.com.my.
